Are you constantly checking your stats page, wondering whether you’ll ever see an increase in traffic? When you first start your blog, it can be exciting to see the first few clicks come in, but more often than not, this eventually dwindles.
Your website is home to your creative content, it’s where people can stop in to engage with your work, and for them to stick around, there has to be something to reel them in. If you want returning visitors, you have to be providing consistent content for them to be viewing.
If they’re continuously checking on your site and there’s nothing new to see, they’ll eventually stop checking altogether. Writing quality content is just as important as developing and managing your website. With a few simple changes, you’ll be on your way to garnering consistent readership and leaving your audience eager to come back for more.
Concentrate on Your Niche
When your readers first click into your site, what’s the first thing they see? When you’re thinking of your niche, start by describing your blog in a single sentence. What do you write the most about? Pay attention to which posts your readers engage with most and the kind of content you’re providing.
If your content is too heavily spread, it might deter your readers from returning because they may feel overwhelmed. While it’s important to branch out, you must have a central topic that is your blog’s backbone.
Whether that be writing, lifestyle, marketing, or design, the options are truly endless, but deciding on your niche will help keep your content flowing seamlessly.
Market Your Blog on Social Media Platforms
This is one of the most effective strategies to grow your blog traffic. Sharing your post on platforms like Pinterest, Twitter, LinkedIn, and Instagram will make a significant difference in the views you garner over time.
Countless users are actively perusing these platforms daily (and you’re probably one of them!) so utilize this marketing strategy to get more eyes on your content and remain consistent.
Get creative with the way you share your blog. Post snippets of your content in your captions, utilize hashtags, keywords, and direct your audience back to your site so they can absorb the rest of your work.
Actively Engage with Other Bloggers
Reaching out to other bloggers is a great way to learn more about what genuinely enhances your blog. It can be something as simple as replying to a tweet in a hashtag to get the conversation going, but you’ll start to see that the more you engage, the more the interest grows.
You can learn a lot from other bloggers and other creatives in your niche. When I first started, I was too afraid to contact anyone because I felt like I was somehow burdening them by asking any questions.
Now, I have spoken to and created many great friendships with creatives from all over the world. I’ve gained a lot of insight into the blogging space, and I know there’s still much I can do to improve. Don’t be afraid to reach out. Send a quick message, tweet, or email. You might be surprised at the wonderful things you’ll be able to learn over time.
Elevate Your Blog Post Ideas
Creating content often can be challenging because you’re constantly thinking of the next idea that will resonate with your readers. The best way to elevate your blog post ideas is to engage with content on any platform you can find.
If you let it, anything you stumble upon can spark a new idea. Even if you think of one that you may be quick to dismiss because you’ve decided it won’t work, write it down anyway. Sometimes, the best ideas come from that very list of the ones we might’ve gotten rid of.
Read more blog posts, check your socials, use sites like Quora to see what kind of questions are being asked. Write about the things that matter to you, and you will keep at it, even on the days your stats page isn’t as lively as you’d like it to be.
Publish Consistent, Valuable Content
Consistency is your roadmap to success. Your readers will want something new to engage with often, so give it to them. Provide value for them every time they stop into your site, and that will spark an increase in your traffic over time.
Even if you’re just starting out and you feel like you don’t have much to say or that what you could say has been done before, remember that your perspective is unique. Your experiences are valuable, and you can draw from them at all times.
Integrating your experiences into your blog posts allows your readers to connect with you, and if you’re consistent, they will certainly have reasons to return to your site. Your stats may not be where you want them right now, but don’t allow the discouragement to take hold. Keep writing, keep sharing, and you will see the increase in readership you’re looking for.
The Wrap Up
• Your Niche Matters: Concentrate on the content you’re writing, and ensure that there is a topic that you actively return to so that your readers know what to expect.
• Utilize Social Media Marketing: Share your work on your social media platforms. Get creative about how you market your blog and give your audience a reason to click into your site.
• Reach Out to Other Creatives: Talk to other creatives in your niche, other bloggers, or anyone that can give you insight into the creative space. Learn from them, and utilize the advice or knowledge they provide.
• Enhance Your Content: Provide value with every blog post you publish. Make use of all of your blog ideas. Write down every idea you have, even if you think it won’t work. You’d be surprised what will spark your next great blog post.
• Publish Consistently: Publish often, so your readers know when to revisit your site and what kind of content they can engage with when they do. Keep your readers interested, and your audience will surely grow over time.
I hope these tips help you garner more traffic to your site and create lasting readership.
Thank you for taking the time to read this post! Let’s stay in touch.
Anisa Nasir is a freelance writer and aspiring novelist. She lives in Toronto, Canada with her husband and family. She’s the writer behind As She Writes.