Consistency is the key to content creation, but how are we supposed to develop new ideas every day without feeling overwhelmed? You’ve probably asked yourself whether you can continue creating on schedule because you just can’t find the ideas you need. You may even start to wonder whether you’re stuck in a repetitive loop of the same content. If you’re looking to try something new or elevate your creative work, I’d like to take you through a few tips that have helped me over the years.
You may be feeling stumped right now, but that doesn’t mean you’ve run out of ideas, or you have nothing left to create. I’ve found myself creatively blocked many more times than I can count, but it usually boils down to the overthinking and obsessing over finding something new that keeps me from writing. The focus on trying to one-up or outperform yourself every time you sit down to produce new content will only hurt your creative process.
It took me a while to see that content ideas don’t have to be perfect the first time around. You don’t have to start processing an entire piece from the moment you begin listing possible headline ideas or brainstorming different directions to take. You can take it slow, build up a solid list of concepts, and add to that list every day. Having a strong content-idea generating system will help you establish a great relationship with your audience and garner new traffic.
Here are five tips to help you produce content that will keep your audience engaged, interested, and coming back for more.
Master Your Daily Content-Idea Generation Process
When you’re first starting out, you may take one look at your empty drafts and wonder whether you’re going to make much of an impact amongst other creators. I remember when I first started my blog, and the thought of producing content consistently filled me with fear because I didn’t believe that what I had to say was good enough to amass an audience.
It took me a while before I began to understand the importance of consistency and what branching out can genuinely do for your content. Mastering the content-idea generation process can be challenging because you will have days where the ideas just don’t come to you.
Here are a few things you can try:
• Write the first ten things that come to mind and challenge yourself to turn those into new content ideas.
• Grab a book, magazine, or video, and listen in for keywords or anything that will spark something new.
• Make a master list of all content brainstorming. It doesn’t have to make sense, but it needs to help you create your next piece.
Consume the Content You Want to Create
Creating daily content can be difficult, and it took me a while to realize that I didn’t have to start out this way to be successful. Whenever I’d feel stumped or uninspired, I’d read a few articles that immediately catch my attention or watch a video that makes me want to drop everything and write. Those small bursts of inspiration are what will help you to create full, gripping pieces.
I’ve created a system that has been working for me over the past few years, and that’s never to jump right into creative work at the very start of my day. I spend the first two hours of my day reading, journaling, and writing down any ideas that might come up during that time.
Take a look at how you feel when you’re creating content and how the content you consume affects your creative work. You might be surprised at how much a little tweaking to your routine can change your content creating process.
Understand Your Target Audience and What They’re Looking for
If you were the one clicking into your site or onto your profile, what would your first reaction be? Put yourself in your target audience’s shoes for a moment and outline a few ideas within your niche. Remember that having a niche doesn’t mean that you can’t ever create content outside of it, but it will give your audience an overall idea of the kind of content they’re getting when visiting your site.
My blog focuses primarily on writing, entrepreneurship, and content creation, but I have a few other categories that I’ve started writing in as well. However, having a niche means that most of my content is geared towards those few select categories to reach my target audience and still broaden my content over time. Take a moment to understand your target audience, and it’ll help you establish the content ideas that will garner traffic and readership.
Establish a Content Creating Routine
What does your day look like as a content creator? Creating a routine that’s easy to follow and that helps you create content you’re undoubtedly proud to share is the goal, but starting out there is never easy. The best way to establish a content-creating routine is to make small changes to your current schedule to fit your creative work.
If you’re more creative and alert in the morning, try waking up an hour earlier and dedicating it to working on your next piece. You don’t have to have a reliable hour-by-hour content creating schedule at the very beginning. Any time you devote to your creative work will benefit you in the long run.
Find New, Creative Ways to Garner Inspiration
To create consistent content, you can’t rely on inspiration to keep you going. You’re going to be creating when you absolutely don’t feel like it, but that’s all part of the process. Learning to take advantage of the times you feel genuinely inspired will elevate your content creation, but you have to establish a way to work without it.
Keep that list of content ideas going, even when nothing seems to come to mind. Think about the conversations you have daily, the content you consume, and how you feel. All of that can be channeled into your next piece if you let it. Inspiration is just about everywhere if you know where to look. Find what helps you to create consistently, and don’t let those uninspired days hinder your process. That will make all the difference.
Here’s an overview of everything discussed in this post:
• The Content-Idea Generation Process: Make a master list of all content ideas, no matter how big or small. Brainstorm and collect ideas even if they don’t make sense at first.
• The Content You Consume: Consume content that inspires you. Consume the kind of content you want to create and add to your list of ideas.
• Who is Your Target Audience?: Your target audience is who you want to be clicking into your site, engaging with your niche content. What would they be looking for?
• Your Content-Creating Routine: Establish a routine that works for you. Take into account the times that you’re most creative, and start small. Take a half-hour/hour to work on your next creative piece, and slowly build a routine that helps you produce content consistently.
• Discovering New Ways to Find Inspiration: Inspiration is all around you. It’s in the conversations you have, the questions you ask, the content you consume, and your personal experiences.
Create consistent content that matters to you, and you will garner traffic to your site or platform. Don’t wait for inspiration to get started. Start now.
Thank you for taking the time to read this post! Let’s stay in touch.
Anisa Nasir is a freelance writer and aspiring novelist. She lives in Toronto, Canada with her husband and family. She’s the writer behind As She Writes.