Coming up with new content ideas is an essential step to growing your blog traffic, but it can be challenging to think of new topics when you feel like you’ve exhausted all of your good ideas already. Brainstorming is going to be your best friend when it comes to laying out your posting schedule, writing, and even editing your posts before you hit publish.
When I first started my blog, creating new content didn’t seem too hard because I hadn’t yet touched on any of the topics I wanted to talk about. However, as time went on, I became more creatively blocked because I didn’t allow myself time to cultivate fresh concepts to utilize in my upcoming pieces.
The one major piece of advice that I can give you is not to be afraid to write about the same topic twice. You don’t have to come up with an entirely original topic every single time, but your approach must be different enough to provide value.
Here are five tips to help you brainstorm new blog content that will keep you writing.
Tip #1: Have a Brainstorming Session BEFORE Well Before You Begin Writing
The last thing you want is to be sitting around on the day you’re supposed to get a post up, wondering what to write about. Try having a brainstorming session the night before or even a few days before you start writing so you can revisit them with a fresh perspective. Play around with different angles to topics you’ve already written about, and you might even surprise yourself with an approach you haven’t tried before.
Tip #2: Use Keywords to Your Advantage
The best keyword tool I use is Ubersuggest. This comes in handy when I have a keyword in mind, and I’m looking for content ideas, or when I want to search for new topics. If you have a topic in mind, think of its category and utilize that to your advantage with a tool like this to help gather new ideas.
Tip #3: Reflect on Your Experiences and Write About Them
When I feel like I have nothing write about, I open up my journal. I try to have a few moments every day where I can reflect, capture my inner thoughts, or write about experiences that have had an impact on me. Once I shut my journal, I usually don’t think about all of the things I wrote, but it’s like an idea garden when I reopen it to see that there are experiences I can use in my posts that offer some value to my readers.
Tip #4: Read! Even if it’s for a Few Minutes
This is another thing I do if I feel stumped. Even if I don’t have the time to sit down and read a few full chapters, I like to stay engaged on the platforms I write on like Medium. Reading a few articles or short posts can help you generate new content ideas, and you may even have an aha! moment engaging with one of them.
Tip #5: Engage in a Little Free-Writing
You’d be surprised to learn what a little free-writing can do for the writing process. When I’m staring at the blank page, and the words are struggling to come, I legitimately write down, “I can’t think of anything to write about” until something comes to mind. It’s a tactic that I’ve touched on before, but it gets the mind working eventually, and I’ll usually find another idea that I can explore.
Don’t be afraid to write whatever you want, because, in the drafting process, anything goes. Don’t focus too much on form, structure, and readability. First, you need to know your topic and angle before you start writing. Once you have that, allow yourself to try new things. The writing process becomes easier once you’ve gotten your approach down.
I hope these tips help you to brainstorm new blog content more frequently and effectively so you can remain consistent and grow your site’s traffic.
Thank you for taking the time to read this post! Let’s stay in touch.
Anisa Nasir is a freelance writer and aspiring novelist. She lives in Toronto, Canada with her husband and family. She’s the writer behind As She Writes.