You’re finally ready to make the leap and get your website up and running to share your content with the world, but you’re still unsure how to go about it the right way. I have three words for you.
Make it personal.
What defines you as a creative? What are you going to offer your audience when they visit your site? When I first decided it was time to refresh my branding and give my website the push it needed to become the home to my content, I knew I needed to determine what would set my website apart from others that I see in the digital space today.
So, I sat down and wrote out a list of all the things I wanted to include, how I wanted to present myself as a freelance writer, and what I wanted to share with my readers. From there, I fell down the rabbit hole, trying to get everything looking the way I wanted, and I knew it was time to invest in the design options that would best suit what I was going for.
The best part about starting your website is that you get to decide what it looks like, how it reads, and how it makes you feel. I went with a designer because I had a vision I had no idea how to execute, but this isn’t a necessary step. You’re the one that gets to fill it with all of the incredible things that define you as a creative and give your website a genuine personality.
Let’s Talk About Your Brand Image
You want to establish brand identity even if your website is all about you. Create a plan by first asking yourself what you’d want your website to look like, where the sections would be, what colors would be present, and then you can start mapping out where to fill in your text.
You may want to keep things simple and straight to the point, or you may want to give a little more insight into your qualifications and show your readers or potential clients what you can do. Even if this is the first step in building your business, it’s not too early to start laying the groundwork for steady growth over time.
By mapping out everything you want initially, selecting a theme, and getting to the process of outlining your content for the month, you’ll save yourself a lot of time. Remember, your website is home to your content, so make it sing with the choices that reflect your authentic self.
Here’s the Step-By-Step Process to Give Your Website Personality
- Map Out Your Design Plan: What do you want your site to look like?
- Decide How Your Website is Going to Be Used: Is it a place for clients to contact you, a blog for your content, or a little bit of everything?
- Choose Your Niche: What kind of content are you predominantly focusing on? What can your readers expect?
- Set Aside Time and Complete Your Setup: Who are you as a creative? Write your blurbs, about page, and introductions, so your readers know who you are the minute they click into your site.
- Create Consistent Content: How often do you want your readers to check-in for new content? Plan ahead, write your content in advance and provide value to your readers.
How to Stay Consistent With Your Content
Staying consistent is the key to garnering a new audience and watching your business continually grow. The best way that I’ve found to maintain a steady posting schedule is to batch content. So, I’ll sit down and write out my blog posts for the upcoming week during the weekend and schedule them early to focus on other areas of my business.
You’re more likely to continue your daily writing and creative habits if you’re not spending all your time worrying about getting things done last minute.
Set aside time to work on growing your business, maintaining the healthy habits that clear your mind, and don’t be afraid to start all over again when you fall out of routine. It happens to all of us, and there will be challenging days, but every step you make to grow is undoubtedly worth it.
Don’t put off taking the leap and building your business because you’re afraid of not succeeding. Have a little faith in yourself, and create content you’re proud of.
So, what are you waiting for? It’s time to start!
Thank you for taking the time to read this post! Let’s stay in touch.
Anisa Nasir is a freelance writer and aspiring novelist. She lives in Toronto, Canada with her husband and family. She’s the writer behind As She Writes.